Letter writing, a process that usually involves a long, detailed list of demands, is the preferred method of communicating with a client in most cases.
The letter will usually set out the problems and concerns they have and the steps they are going to take to resolve them, and it will give the client a chance to consider the options available to them, the letter writer says.
In most cases, it is also more affordable than phone calls, especially if they are small and informal.
Letter writing has its critics.
It is not an easy process, and some people find it intimidating and overwhelming.
But some argue that the letters will be sent out more quickly and in a more efficient manner.
This is because the writer has to write them and hand them off to the courier.
It also means the writer’s name is more visible to potential clients.
And because the letters are typically shorter, they can be sent to a wider audience, including potential clients, says Glyn Moody, senior partner at the marketing consultancy Cigna.
She says it is an effective way of communicating to potential employers.
She also recommends that letter writers write their own copy, using the client’s name, because she believes that is easier for clients to remember.
A letter written by a letter writer, with all the steps the letter takes to get the response it wants, is a more effective way to convey the value of a solution.
“You want to be clear about what you want and why you want it, and make it as clear as possible,” Moody says.
But she warns that the process is not always straightforward.
The way a letter is written also has an effect on how the client feels about the letter.
“The client can feel that they’re being put on a pedestal,” Moody explains.
“They think they have to do something, and they’re expecting something.
But you can’t force a client to do anything, because if you don’t want them to, you shouldn’t do anything.”
It is a process which takes time, so if you are considering a letter writing career, it may be worth waiting a few more months before taking it up.
Contact Glyn M Moody at [email protected] or 029 867 1321.